MDST Market
Join us in revolutionizing how millions discover modest fashion online. Our AI-powered platform solves the $375B market's biggest pain points.
Be part of the platform shaping discovery from day one.


The Modest Fashion Opportunity
$375B
Global market by 2025
A massive underserved market spanning multiple religious and cultural communities globally.
6.1%
Annual Growth Rate
Significantly outpacing traditional apparel growth of 2.5% CAGR through 2030.
$31.5B
North American Market
Substantial online market opportunity in North America alone.
The Problem We're Solving
When we surveyed 500 women who dress modestly, we heard the same frustration over and over: "I love fashion, but fashion doesn't seem to love me back." They described spending hours searching multiple sites, saving items in wishlists they never purchased, and settling for clothes that didn't make them feel confident. Meanwhile, brands were losing billions in potential sales simply because their modest-friendly pieces were impossible to find.
We realized this wasn't just a shopping problem—it was a connection problem.
65%
of modest shoppers struggle to find clothes that meet their needs
75%
abandon their carts because they can't find what they're looking for
Why? Because they're looking for modest clothing in a world that wasn't built for them
→ $279B in 2020
→ $375B by 2025
→ $400B by 2025
Yet there's no dedicated platform serving these shoppers.
As users express coverage, fit, and style preferences, our AI search delivers more relevant results, driving higher engagement and trust. That engagement generates rich, modesty-specific data—what actually fits, covers, and works in real life—which continuously improves our models. Better models lead to better discovery, bringing users back more often and attracting brands seeking qualified, intent-rich demand. Each search makes the platform smarter, creating a self-reinforcing loop of better results, better data, and growing network effects.
The MDST Flywheel
MDST surfaces demand other platforms can’t see, unlocking customers brands already serve—but struggle to reach.
As users express coverage, fit, and style preferences, our AI search delivers more relevant results, driving higher engagement and trust. That engagement generates rich, modesty-specific data—what actually fits, covers, and works in real life—which continuously improves our models. Better models lead to better discovery, bringing users back more often and attracting brands seeking qualified, intent-rich demand. Each search makes the platform smarter, creating a self-reinforcing loop of better results, better data, and growing network effects.
Modest shopping, simplified.
Smarter AI experience
Improved modest fashion discovery
Increased user engagement and traffic
More data on modest shoppers
Who We Are
We're two classmates who met while pursuing our Executive MBAs at MIT. Now, we're on a mission to serve the 1 billion women fashion forgot.
We think it's about time modest fashion got its own playground. Don't you?
Momentum at a Glance
Early growth and engagement signals show strong demand ahead of our public launch.
10% WoW Social Growth
MDST is growing our social following 10% week over week, with paid campaigns performing 3× industry benchmarks—strong signals that the problem resonates deeply with our audience
Cross-Functional Team
We’ve built a 14-person, cross-functional team spanning engineering, design, marketing, GTM, QA, and project management, all with deep fluency in the modest shopper.
Growing Product Waitlist
Our product waitlist continues to grow each week, reflecting sustained inbound interest ahead of launch.
Live Beta → Q1 2026 Launch
Our beta app is live today, with a public launch planned for Q1 2026.
Why You Should Partner With Us
It's simple. This is the moment to define how modest fashion is discovered—at scale, in a massive and rapidly growing market that remains largely underserved.
In emerging categories, early partners set the standard. Reach out today.